Dan first cultivated his practice at various small design studios before joining Dare in the early 2000s, where he grew through one of the most influential creative teams of the time, recognised as Digital Agency of the Decade.

At Dare, Dan helped launch Sony Bravia to the world with globally awarded creative, led BMW into new digital territory with its first use of augmented reality, and connected Vodafone to new audiences through bold product launches and global sponsorships. He also worked on Coca-Cola, The Post Office, The FA and Sainsbury’s, culminating in a year-long £10 million digital transformation that launched EE, bringing together film, branding, UX, service design, in-store CX and immersive experiential.

After Dare was acquired by Cossette, Dan moved on with a small group of Dare alumni and Mr President was born. The independent creative studio was built on the belief that brands should question more bravely and answer more boldly. Under Dan’s creative leadership, the studio attracted global brands including Bacardi, Nike, Unilever and Virgin, while helping challengers such as Freesat get into two million UK homes, grow MOO to £100m in sales and make Global the number one commercial radio brand.

Such work quickly got Mr President recognised and awarded Agency of the Year by The Drum, International Independent Agency of the Year by AdAge, and Independent Creative Agency of the Year by Campaign.

Dan has sustained a track record of creating transformative work for ambitious brands. Work such as repositioning the worlds lagest digital assets library in Alamy, fueling customer growth and a 200% increase in affiliate revenue, making its watermark one of the most seen and recognisable logos on the internet.

He launched Alphabet’s first robotics venture, Everyday Robots, resulting in hugely positive reception and media coverage, before repositioning Google’s growth venture fund CapitalG, strengthening its identity and position that helped deliver standout IPOs from UiPath and Duolingo, as well as a full exit with CrowdStrike.

Today, Dan continues to be a passionate designer and storyteller, championing the belief that the best design is not just seen but experienced. He is currently Creative Director at Phantom while proudly serving as a judge for The FWA.

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Awards &
Recognition

Phantom Land
↳Awwwards—Site Of The Day

↳FWA—Site Of The Day

Johnnie Walker—A Blend of Artistry
↳Lovie—Gold

Everyday Robots
↳Webby—Nominee
↳Awwwards—Site Of The Day

Zendesk—Museum of Annoying Experiences
↳D&AD—Wood Pencil
↳D&AD—Shortlisted x 2
↳Webby—Honoree
↳Awwwards—Mobile Excellence
↳Awwwards—Site Of The Day
↳FWA—Site Of The Day
↳Lovie—Silver
↳Lovie—Peoples Lovie

Zendesk—Pinballer
↳Webby—Honoree

Doja Cat InterstellHER Air
↳FWA—Site Of The Day
↳Awwwards—Honerable Mention

One Direction—10 Years Of 1D
↳Webby—Honoree x2

Google—Build Your Legend
↳Design Week—Highly Commended

Mr. President
↳AdAge—Small International Agency Of The Year
↳iAB—Creative Agency Of The Year
↳The Drum—Creative Agency Of The Year

Last Great Malts
↳D&AD—Wood Pencil

Grey Goose—Le Club Goose
↳iAB—Best Use Of Tech

Greenpeace—Cats Save Tigers
↳iAB—Most Buzz-Worthy Campaign

The Body Shop—A Royal Home Video
↳Clio Awards—Gold

Sony Ericcson—Spark Something
↳Creative Review—Best in Book
↳New Media Age—Campaign of the Month

Dare
↳Campaign—Digital Agency Of The Decade
↳Campaign—Digital Agency Of The Year × 3