About—
Dan began his career in design just as digital was reshaping how people experienced and interacted with brands, building on a foundation in graphic design and quickly developing a fascination with how design, human insights and technology can create beautifully meaningful & memorable brand experiences.
Dan first cultivated his practice at various small design studios before joining Dare in the early 2000s, where he grew through one of the most influential creative teams of the time, recognised as Digital Agency of the Decade.
At Dare, Dan helped launch Sony Bravia to the world with globally awarded creative, led BMW into new digital territory with its first use of augmented reality, and connected Vodafone to new audiences through bold product launches and global sponsorships. He also worked on Coca-Cola, The Post Office, The FA and Sainsbury’s, culminating in a year-long £10 million digital transformation that launched EE, bringing together film, branding, UX, service design, in-store CX and immersive experiential.
After Dare was acquired by Cossette, Dan moved on with a small group of Dare alumni and Mr President was born. The independent creative studio was built on the belief that brands should question more bravely and answer more boldly. Under Dan’s creative leadership, the studio attracted global brands including Bacardi, Nike, Unilever and Virgin, while helping challengers such as Freesat get into two million UK homes, grow MOO to £100m in sales and make Global the number one commercial radio brand.
Such work quickly got Mr President recognised and awarded Agency of the Year by The Drum, International Independent Agency of the Year by AdAge, and Independent Creative Agency of the Year by Campaign.
Dan has sustained a track record of creating transformative work for ambitious brands. Work such as repositioning the worlds lagest digital assets library in Alamy, fueling customer growth and a 200% increase in affiliate revenue, making its watermark one of the most seen and recognisable logos on the internet.
He launched Alphabet’s first robotics venture, Everyday Robots, resulting in hugely positive reception and media coverage, before repositioning Google’s growth venture fund CapitalG, strengthening its identity and position that helped deliver standout IPOs from UiPath and Duolingo, as well as a full exit with CrowdStrike.
Today, Dan continues to be a passionate designer and storyteller, championing the belief that the best design is not just seen but experienced.
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For today’s brands, relevance is not a nice to have, it is survival. Audiences are demanding more meaning, more clarity, more authenticity.
Many brands are struggling to keep up, which makes our role as a creative industry clearer than ever. To bring strategic focus, cultural agility and standout ideas, executed with craft that earns attention because it is far from guaranteed today.
LFG.
—
For today’s brands, relevance is not a nice to have, it is survival. Audiences are demanding more meaning, more clarity, more authenticity.
Many brands are struggling to keep up, which makes our role as a creative industry clearer than ever. To bring strategic focus, cultural agility and standout ideas, executed with craft that earns attention because it is far from guaranteed today.
LFG.